But if given the chance, at the end of it, there is a product that exists to perform its function and it does so beautifully, but not at the expense of polluting the environment that we need to stay healthy to ensure our species’ longevity.

The accountants start to raise their eyebrows, the balance sheets start to look a bit unwieldy. The philosophy models the human industry on the. McDonough and his team were also very active in the creation of the world’s first Cradle to Cradle certified recyclable/compostable t-shirt for the global retailer C&A. The term cradle to cradle is largely attributed to William McDonough however, it may have originated over 25 years ago, coined by Walter Stahel from. The architects, William McDonough + Partners, are no stranger to the cradle-to-cradle ethos that inspires their sustainable approach. This is an introducing lecture on the cradle to. tags: bad, design, ecology, good, green. William McDonough, Cradle to Cradle: Remaking the Way We Make Things. Heres where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. We’re especially seeing it take hols in the apparel industry. William McDonough en Michael Braungart wrote a book: Cradle-to-Cradle, Remaking the Way We Make Things. Cradle to Cradle Quotes Showing 1-23 of 23. “If you intend for things to not contaminate the world, then you change your design”.Ĭradle to cradle is applicable to all product design. “Design is the signal of human intention,” says McDonough and the intentions he sets as a practitioner and economist is that we need to be coming to design with intentions that are fair for the environment, people and society. That is, to employ tactics and strategies that eliminate waste, upcycle materials or find a new lease of life on materials that would normally reach the end of its life cycle in landfill. It challenges the linear economy’s “business as usual” approach by closing the loop on “take, make, waste”. It’s called “Cradle to cradle” and it’s design thinking that marks a tremendous departure from the way we currently make and take things to market. William McDonough, architect, author and pioneer of the circular economy talks to us about design principles for the creating in today’s world.

Cradle to cradle by william mcdonough